Director Research
Company: Paramount Pictures
Location: Miami
Posted on: October 30, 2024
Job Description:
CBS News and Stations is looking for an experienced Research
Director to join the CBS Miami/CW Miami 33 team to manage research
workflow, timeline development, and all projects! The ideal
candidate will also have research oversight over our two
independent stations in Atlanta and Tampa as well.
The ability to translate digital research into meaningful stories
to support cross-platform sales projects is also key. We are
looking for someone who is not only analytical, but creative and
proactive and able to handle multiple projects. Here is what you
will do:
- Build presentations for key sports sponsorships, Fall Lineup,
as well as broadcast medium efficiency vs. other media options
available to our clients and other topics.
- Serve as market guide in US of third-party software products
that interpret syndicated research data. (Examples: WOMS, Media
Monitors)
- Implement research strategies and strategic mentorship of
projects that support the needs of the GM, DOSs, ND, Creative
Services Director and sales staff.
- Build compelling research-based stories that reinforce the
marketing power of the stations' platforms and brands.
- Collaborate with content and the GMs to look for trends, story
strategy, content ideas.
- Effectively manage the development of sales and marketing
including; ratings one-sheets, sports packages, demographic
targeting pieces, competitive spending data (Kantar) etc.
- The candidate will be an active participant in sales,
promotional and news activities, including but not limited to
presentations to clients, station management, and at full station
staff meetings.
- Assure the consistency and efficiency of research training
materials and workshops on various research methodologies and
tools.
- Use PC and Web based software to compile and analyze media,
consumer research, retail expenditures and product/lifestyle
information in key retail categories.
- Responsible for daily overnights (preliminary and
finals).
- Launch variance reports and sending sports time and program
changes to ComScore and any media measurement companies.
- Responsible for competitive spending reports, including top
advertisers report, zero share reports, category spending versus
station share, and sports spending.
- Serve as station expert in use of third-party software products
that interpret syndicated research data. (Examples: WOMS, Media
Monitors)
- Hybrid role allowing for remote work and in-office
reporting.
JOB REQUIREMENTS:
- Must have a detailed understanding of the methodology, depth
and scope of Comscore, MRI, and other related syndicated media
research data.
- Local Television Station research experience to drive audience
growth in multiple competitive markets.
- Ability to distill findings and publish results using Excel,
PowerPoint and Word. Able to present effectively to small and large
groups of industry peers and clients.
- Use PC and Web based software to compile and analyze consumer
research, retail expenditures, and product/lifestyle information in
key retail categories.
- Translate research findings into concise and important
presentations, innovative tools and creative leave-behind
pieces.
- Understand and interpret quantitative research from media
measurement services and manage the analyzing and distribution of
key findings to sales staff.
- Able to work with cross-functional teams to identify content
strategies and opportunities to grow audiences.
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
- College Degree in Marketing or Advertising or equivalent work
experience.
- Experience in broadcast TV or cable.
- Highly proficient with a PC applying Microsoft programs (Word,
Excel, PowerPoint).
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Keywords: Paramount Pictures, Doral , Director Research, Executive , Miami, Florida
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